The Role of Fashion Publicists at Fashion Shows

Interested in getting involved in the business of fashion week but not sure what fashion show jobs are out there? A great job for the fashionably business-minded individual is fashion publicity. Ensure that you are the best candidate for the job by learning the industry through a fashion design school or online fashion school. Now, you are on your way to breaking into the fashion industry!

The role of a fashion publicist can change depending on the house or agency you work for, but will basically be in charge of all operations regarding name, the brand, press, image, magazine credits, you name it! It’s a publicist’s job to ensure the company’s image is presented in the best light possible. A fashion publicist’s day is focused on gaining exposure for the line, whether communicating with editors and seeing what styles they need for upcoming shoots, talking to celebrities’ stylists and coordinating which looks would be great for their clients, plus, set up photo shoots and interviews.

During an important event such as New York’s Mercedes-Benz Fashion Week, a fashion publicist helps to handle almost all of the details of the fashion show such as the invites, seating chart (that’s a big one that a publicist must accomplish, and accomplish correctly!) making sure the celebrities coming have everything they need, and set up backstage interviews. The fashion house will still oversee everything, but fashion publicists make sure it goes exactly to their liking.

Just as with any profession there are ups and downs to a fashion PR job. The down side is that entry level positions receive little to no pay. Plus, it is also important to keep in mind that this is not a 9-5 job. There are extremely long hours and no one cares if you were up at 5 a.m. and it’s midnight. But there are plenty of benefits to this fashionable job that make it all worthwhile! Such as, you get to sport the designs from the house you represent, your job is 100% business and 100% creative and you are ‘forced’ to go to cocktail parties and mingle with extremely interesting people! Keep in mind that this is not a job for the weak, but can be the most rewarding profession you will ever have!

In conclusion, if you are a business-minded individual but cannot imagine yourself not being a part of the fashion world, then fashion PR is right for you!

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The Advantages of Attending a Fashion Show

For some people a great time means having a party, then for others it is just being themselves and watching the latest movie or reading a book that they like. Even so, for others, there specific idea of having fun is going to a fashion show.

It is often found to be true that you might find yourself ending up being a fashion show addict after just one show. A fashion show is not just simply numerous hours of sitting and watching attractive woman walk down the catwalk in extreme outfits. It is a great deal more fun than that. You even have the opportunity to get a lot out of the show as well.

Latest News In Fashion

Clearly, if you go to a fashion show, you will get to view the latest fashions. This can assist you, even if you’re not a fashion sellout. This can help you out by giving you an idea of what particular fashion is in at the moment. Even though you may not be particularly interested in what everyone is wearing, you might be inspired to update your wardrobe just a little bit more or find some idea for a fashion that is uniquely your own.

Additionally, a fashion show can provide good entertainment when you find that the latest fashion is, well, hideous. How much fun do you think it will be to have a good laugh with your family and friends about some model who appeared wearing a lion mask and a tail when you get back home?

Goodie Bags

Even though not all fashion shows provide them, some fashion shows give out goodie bags to their attendees. Who doesn’t like free stuff? Even though you may not like all the things that goodie bag has in it, you can re-gifted at some later point to someone who you know will like it. The bigger and better the name of the fashion show, the bigger and better the goodie bag they will hand out.

Meeting People

Fashion shows typically end up being excellent social gatherings. First off, you might be able to make some new friends. You might realize that your new best friend was sitting right next to you at a fashion show admiring the same male or female model (as the case may be) that you were. Even better than that, you might meet some important people.

I am not just speaking about the beautiful models, fashion designers, or guest appearances by celebrities. I am referring to important people who could quite possibly shape your career. For example, if you’ve been trying to break into journalism. There might just be a newspaper editor reporting at the show. Making a social connection with them could give you a jump start into a possible job.

Going to a fashion show might not be your idea of fun or your ‘cup of tea’ as the saying goes. Nevertheless, everyone should at least go to one. You might find a new trend you would like to try out, meet someone that is life-changing, or even realized your newfound love of fashion.

If you end up not enjoying the show, you can always head back home and vow to never go to one again. Regardless, you’ll have some type of funny story to share later in life and now you will not be able to say that you have never seen one before.

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Own The Runway: Tips For Putting On A Fabulous Fashion Show

Say you’re an aspiring fashion designer, or a college student majoring in fashion design. If you have designed your very own clothing line, and you want people to see it, but you don’t have enough networking connections to put on a professional-level fashion show, it is up to you to come up with some creative and thrifty way to showcase your designs. Hosting your own amateur fashion show is a great way for a new designer to gain exposure, and to take some seriously impressive initiative. Thankfully, our fashion school experts have compiled a list of tips for putting on a fabulous fashion show, no matter what amount of money or connections you’re working with.

Firstly, you have to draw up a budget for your show. Even if you don’t have a lot of money to spend, you still have to figure out how to wisely spend the little you’ve got for optimal results. One good first step is to try and find some sponsors. If you’re a student and your parents are graciously helping you out with your tuition, they might be in a good position to sponsor your fashion show as well. Sponsors can also donate things like a venue or concessions in lieu of money. It all ends up helping.

Of course, your fashion show must have a theme. Hopefully, your designs will be enough to draw inspiration for a theme. Pick one that represents the emotions conveyed in your look. Then, decorate accordingly. You can buy cheap light fixtures and fabrics to create mood lighting and decoration. You can also use other cheap decorating methods like spray paint, flowers, wooden boards, old tires and other junkyard finds to create a set that will enhance your designs. Finally, choose music for the show that also fits with your overall theme.

Next, you need to find a venue to host your show. Big-budget fashion shows put on by high-end designers usually choose a trendy location, like a sophisticated theater or a club. However, when putting on your own, smaller fashion show, the more creative you can get with the venue, the better your show will be. If the weather permits, look for an outdoor venue, like an unused bandstand in a park, or a particularly, well-lit city alleyway. Make sure you clear it with a manager, but chances are you’ll be able to use a public space for free, or very little cost.

Once all the rest is arranged, you will need to send out invitations in order to get the word out about your show. Invitations can also be made cheaply out of recycled materials and a little bit of paint or markers. Make sure your invitations list all the vital details, like the name of the event, the designer’s name, the date and the location, but keep them a little bit elusive as well. That way, you will entice people into coming, because they’ll want to learn more about the mysteriously cool invitation they’ve received.

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Here a Show, There a Show, Everywhere a Fashion Show!

Who doesn’t love a fashion show? Whether we’re watching the catwalk divas from our favourite glossies (with all of their surefooted grace!) or whether it’s an impromptu fashion show at the local shopping centre, we’ll all take a sneak peek. Wherever a fashion show sets up shop, you can be sure that expectant and appreciative crowds will follow. It’s a glamour thing I guess.

The whole point of a fashion show is to showcase something new. Whether it’s a brand new collection, a new spin on an old favourite or an exciting birth of a whole new style, let’s face it, fashion shows bring with them an air of expectancy and excitement. The more famous the designer, the more excitement you can expect.

In all likelihood most of us are never going to attend a live fashion show unless we really put our minds to it, but with the arrival of the Internet and its rapidly advancing technology, every single one of us can watch a fashion show, 24/7.

There was once a time that streaming video over the Internet would not only bring your own computer to its knees, but you would probably tie up your whole neighbourhood’s Internet connection as well.

Not anymore! Streaming video on the Internet is now the norm rather than the exception.

Today, there are some switched on catalogue sites that actually host their own very professional fashion shows and make them available on their own sites. Despite being catalogue retailers, their fashion shows are very professional and informative, giving us an insight as to their commitment to the world of fashion and to the Internet.

The beauty of these fashion shows is the fact that the clothes and accessories are all very attainable and available for purchase and delivery to your own door with the click of a mouse, and the best part is that you don’t have to leave the comfort of your own armchair. And unlike the ultra chic catwalk fashion shows, you don’t need ultra deep pockets to pay for them.

What does this mean for you and me? In short you don’t need to be in the right place at the right time or have high powered society connections to watch some great fashion shows. You just need a regular broadband connection and a comfy chair. Sit down, switch on and enjoy.

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Compelling Reasons to Watch a Fashion Show

Many men and women anticipate and enjoy fashion shows. It’s not unusual for tickets to sell like hot cakes and sponsorships to be expected when a fashion show is set to be held. All over the globe, these types of shows are very popular and considered very glamorous.

Season after season, fashion shows continue to thrive and effectively get the industry moving. Contrary to some people’s perception, attending or watching events like this is not merely a display of the excessive and the expensive lifestyle.

Here are a few things you need to know about fashion shows, and why you may want to watch one soon:

1. It is a way to showcase designer and model talents.

New clothing, hair or footwear styles are ever-changing, and designers have a way of capturing what the latest trends are all about. It’s a great way to show the world what local or international designers can do, and how people can look good wearing their creations. That woman or man who successfully strut their stuff on the ramp are simply a sight to behold as well. There are various themes for these types of shows that present to the world great pieces of plus-sized apparel, wedding gowns, party gowns, swimwear and kids’ or teens’ wear in local settings or public malls.

2. It is educational both for you as a consumer or as someone who aspires to be in this business.

Yes, fashion is business. If you intend to be in this industry, it is best that you attend, watch or take an active part in organizing these fashion shows. Make sure you immerse yourself in the latest trends, and get great ideas from upcoming and world-renowned designers. If you are simply a style enthusiast who likes to dress up to look and feel good about yourself, watching an upcoming fashion show may help you get an inside peek at the latest styles and trends. You may become better at picking the right clothes for you and give your closet an overhaul.

3. It is fun!

You get to see and appreciate something nice and beautiful by attending a fashion event, but that’s not all. You get to share the same passion for it with lots of other people, including models and designers themselves. You can attend one with your friends or family who like discovering new ideas on how to wear something perfectly and elegantly. This is an event that is a great party in itself, and promises a fun time for attendees like you who live and breathe fashion.

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Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

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How to Become a Successful Fashion Designer

If you are like me you live and breathe fashion. You are constantly inspired with so many new designs racing through your mind, so many you can’t seem to get them all down quick enough at the pace they arrive. You constantly dream of the day your fashions will be on the fashion runway with the lights beaming brightly overhead, the cameras flashing everywhere and the audience being completely mesmerized by your incredible designs. You can’t stop thinking of the day you will open a magazine or watch the Oscars and see a famous celebrity in one of your breathtaking designs. Your book shelf is stocked with fashion books and magazines, and you absolutely can’t resist visiting textile stores to view all the latest fabrics, decorative beads, rhinestones and trims.

It’s this ever present dream of being a successful fashion designer that has you work day and night on your designs in most cases for many years without pay and working a job to pay the pills which is brutal torture, when all you can think about is living and working in fashion.

Famous fashion designers come from all walks of life there is no one system to follow that will have you become the next famous fashion designer. Some have graduated from elite fashion schools and some have never attended fashion school. Some have undertaken a fashion internship with a fashion house and others have made their own designs in their basement. The only elements all these fashion designers have in common is they had an intense passion for fashion, were able to design fashions highly sought after and connected with someone who gave them the opportunity to break into the fashion industry. It is essential in becoming a successful fashion designer you get you and your designs out there as much as possible, as how will anyone know about your fashions if they can’t see them?

In getting your fashions out there here are a few things you can do:

1. We are not usually good at everything some of us are great at designing clothes but lack the sewing and pattern making skills. It is here you can partner with someone who shares your passion for fashion and has the skills you lack. It is in the bringing together of different skills you can create a real product that can be showcased.
2. In having a fashion line of 14 outfits you can apply to your local fashion week. In the USA: New York, Los Angeles and San Francisco all have fashion weeks. These fashion weeks attract many editors, journalists and local socialites who will see your fashions and potentially give you the exposure you need to get known.
3. Many city night clubs hold fashion shows, find out what night clubs hold fashion shows and contact them as to how you can be apart of an up and coming show.

4. Locate fashion boutiques that cater to the fashions you design, first make a trip to the stores to look around, if you can see your clothes fitting in well with the store, find out who the owner is and ask if they would be willing to have some of your fashions offered for sale in their store. You will be amazed at how many store owners are willing to work with you. I walked around San Francisco in the Nob Hill district and had my fashions placed after visiting and discussing my product with four boutiques. In having your fashions displayed you will receive valuable insights as to whether or not your designs are in demand and if you need to change your designs to increase sales. It will also give you free exposure to the public. When your fashions do sell you can present this to investors who are more than willing to invest in your line, when you prove the existence of a strong demand for your fashions.

If you are struggling to create your fashions due to the lack of capital, connections or all the skills required, you can visit: [http://www.cluehut.com] where it’s free to create a profile stating what you need and who you are hoping to connect with in achieving your fashion dream. You can also browse and connect with others who like you have created a profile offering opportunities where together you can become a great success in the fashion business.

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The Five Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Fashion is always fun but ever-changing so if you are one of those who adore being hip all the time, it’s vital that you know the different fashion style inspirations and latest fashion trends & tips to always be in the loop. Don’t forget to throw in some of your personal style and be the next fashion statement!

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Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

“Jobs in Fashion”

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

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Lifestyle And Fashion During The Sydney Fashion Week

Sydney Fashion Lifestyle is being pushed by the Sydney Fashion Week designers through their endless creative designs and remarkable fashion tips that almost all Australians love to idolize. Little black dresses have become one of their feature designs. These designs are something, maybe because it shows elegant and classiness, that people still dwell in it. Old style and old creations cannot, also, be disregarded. Those ancient styles have become the inspiration of the fashion trends these days.

The Sydney Fashion Week seems to focus in architecturally and geometrically contoured designs. The clothes, dresses, and other fashion related accessories like stilettos etcetera were shown dramatically and way stylish compared to any other Fashion Week. Sydney Fashion Week has also caught everyone’s attention due to the spunk that they have put in the styles of their fashion. In addition, the hairstyles that they have used in their fashion were inspired by the punk and tall rock and roll hairs of the ’80s.

Now with all the glamour and style, the big intriguing question is, does the creativity and the originality of fashion moving forward or backward? I do believe that a fashion week should be the time to celebrate an all new brilliant creation and showcase new ideas that can be used as one of the fashion tips in the next few years. However, as what I have observed, what happens is that they are proclaiming something that is already there. With the world putting their eyes on Lady Gaga and her experimental metallic wardrobe, fashion designers began making clothes and accessories that are accentuated with such design and presented it as one of the latest trends of the year. If this event keeps on happening, there is a greater chance that fashion will start to find its integrity falling behind. I say keep the fashion creations original and creative!

The reinvention of the classic little black dresses is fantastic. Classic designs have actually established it but this kind of situation just implies that the creativity of designers is losing its touch and it is a little bit saddening that although we have to thank the past fashion designs for today’s clothes, designers should still explore on new creations and the fashion lifestyle should try its best to make everyone see that they have the power to change this cycle from happening.

I am pretty sure everyone is still looking for and waiting for someone who would design something extraordinary and will not conform to the traditional designs and would become a front – liner in setting a new fad for fashion. Don’t get me wrong – I love fashion. But it seems to me that fashion nowadays lack some sort of excitement with their designs.

So what I am looking forward to the next Sydney Fashion Week is that designers would actually make something that will not only make a statement in the fashion industry but also something that will set a new fashion lifestyle for everybody. It should be something that could make people express themselves because the clothes we are wearing defines who we are.

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